SCOPE & PRICING
First define the work. Then price it clearly.
A useful proposal connects the price to a specific business need. We discuss the question, required involvement and practical constraints before agreeing on scope, responsibilities and commercial terms together.
Discuss a tailored scopeA closer look
The same headline can conceal different work.
Two businesses can both ask for better reporting. One needs a shared definition of conversion. The other needs to reconcile several markets, inconsistent CRM stages and different reporting periods. The request sounds similar; the investigation and collaboration are different. Understanding that difference is how we build a proposal that reflects the actual work.
What shapes a proposal
We consider the decision to be supported, the number of markets or accounts involved, the condition of the data and the depth of analysis required. The balance between advice and implementation also matters, as does the involvement of your team. These factors define the work to be discussed and make the relationship between scope and price understandable before a commitment is made.
What we agree before starting
A proposal sets out the agreed objective, activities, responsibilities and commercial terms, including how the work will be reviewed. Access requirements and dependencies are considered alongside the expected outputs. Advertising spend, external tools or other third-party costs are identified separately when relevant, so it is clear what the engagement covers and which costs require their own discussion or approval.
How the scope can change
An investigation may reveal a new priority, a data gap or a wider operational issue. We discuss the impact before expanding the agreed work: what the additional activity would support, who would be involved and how timing and price would change. This keeps the commercial conversation connected to the decisions you need to make, with a clear basis for choosing what comes next.